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Campaign Analytics Manager

Job Title: Campaign Analytics Manager
Contract Type: Permanent
Location: Sydney
Reference: 316852941
Job Published: September 18, 2020 09:01

Job Description

Adobe Campaign Analytics Manager required help business fully adopt Adobe analytics throughout the business effectively for campaigns, insights, marketing. 

Primarily the role is to ensure the business is and will effectively use Adobe analytics for all marketing campaigns, 

What You’ll Do
  • Deliver takeaways by capturing insights from various dashboards and key stakeholders (Marketing Customer Insights, Centers of Excellence, Campaign & Regional Marketing), identify and document regional opportunities and gap.
  • Understand marketing funnel steps performance model for the various Creative customer audiences in EMEA.
  • Provide inputs for internal communication vehicles (weekly updates, newsletter, Quarterly Marketing Reviews) aligning marketing activities with performance insights.
  • Define Campaign reporting framework pre, during post Campaign:
  • Pre- Campaign, provide insights and direction on business potential and market coverage, including key performance indicators based on campaign objectives and strategy & business potential. Ensure tracking system is properly set up.
  • During-campaign, monitor performance closely on a regular cadence, create mid-campaign report and provide early reads and insights in order to make any adjustments and optimisation to the program.
  • Post-campaign, build and share the post-campaign report (slides & Spark) and insights, review final performance and provide recommendations for future campaigns.
  • Develop credibility and relationships with key internal stakeholders in Global and EMEA teams.

  • 5+ years of work experience in strategic marketing.
  • Highly customer-centric with experience working on B2C offerings preferred.
  • Strong analytical and quantitative orientation.
  • Expert at the creation and use of Excel pivot tables to drive analytics.
  • Strong knowledge of online marketing strategies. customer-centric strategic mindset.
  • Strong executive presence and engagement skills.
  • Excellent organizational, written and verbal communication.
  • Strong project coordination skills and desire to improve processes.
  • Results-oriented, self-starter, and a high degree of motivation to go above and beyond the task at hand.
  • Highly collaborative and ability to work within a matrixed organization through relationship-building.

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