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Data Analyst

Job Title: Data Analyst
Contract Type: Permanent
Location: Brisbane
Industry:
Reference: 3270823
Job Published: May 19, 2021 14:16

Job Description

As the Lead Data Analyst, you will join expanding Member Experience practice.

In the role you will:
  • Manage and lead the analytics for customer retention, be the point of contact to work with analytical partners
  • Work closely with retention strategist, product owners, and outbound/inbound channels to set up and optimise retention initiatives
  • Collaborate with Campaign operations, Creative, Content, Marketing, and Brand teams to create and automate digital campaigns and customer journeys
  • Work with your digital and marketing colleagues to design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Develop and track metrics for campaign effectiveness, including reporting on program outcomes/ progress to internal and external stakeholders
  • Create and automate campaign reporting
Talent Factor…
  • Passionate about data, digital marketing, and analytics
  • A self-starter, someone who can structure their own workloads according to a high level set of business objectives and goals
  • Practical and tactical while keeping the big picture and organisational impact front of mind
  • Organised, love working at pace, managing multiple projects and processes
  • An excellent verbal and written communicator to both technical and non-technical audiences
Essential Experience
  • Tertiary qualifications in business/marketing, finance, data science/analytics.
  • Experienced in working with analytics tools, SAS, SPSS, R, Tableau, PowerBI
  • Experience in other Adobe Marketing Cloud products such as Audience Manager, Target, AEM, and Analytics would be advantageous
  • Demonstrated experience in the banking, finance, or insurance industries
  • Experience in analytics/data mining/modelling to solve business problems
  • Excellent skills in Excel (Macro Level), SQL, and general data manipulation
  • Understanding of data, data systems, and processes
  • Strong stakeholder engagement skills with the ability to present complex information simply and directly  
If you are interested in finding out more please contact Sherrie Milsom - sherrie.milsom@perigongroup.com.au

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