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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Melbourne
Industry:
Reference: 3219731
Contact Name: Caroline Guthrie
Contact Email: caroline.guthrie@perigongroup.com.au
Job Published: February 18, 2021 19:45

Job Description

Are you a creative and dynamic individual that enjoys a challenge? Are you someone who enjoys innovation and trying new marketing strategies?

Our client is a Non-Profit organisation who is hiring a Digital Marketing Manager who is responsible for the development and growth of their brand and services throughout Australia.
  
This is a new role, leading the Brand Engagement team, where you would be responsible for the creation of strategic brand visions and campaigns for a number of services.
  
Key Role Responsibilities:
  
  • Prepare and develop a comprehensive marketing strategy that encompasses all service offerings to drive growth in line with the organisational mission and vision
  • Lead and coordinate the collection and creation of all digital content
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video
  • Manage the organisational social media presence across Facebook, Instagram, and LinkedIn, and assess digital marketing effectiveness/engagement to ensure a steady increase in activity, performance, and engagement
  • Review, enhance and maintain the company’s website to drive online traffic, leads and growth of company image
  • Plan and budget all marketing activities to ensure all activity is delivered on time and to the highest quality
  • Evaluate marketing strategies to make recommendations for improvements where appropriate and provide reports on marketing activities
  • Identify projects within the business that would present opportunities to create engaging content on
  • Lead and develop a small team of people within the Marketing Team
  • Write creative and engaging content for various aspects of the business including but not limited to; capability statements for clients, posts for social media, internal company newsletters or information
  
Requirements:
  
  • Degree in Marketing, Business, or a similar field
  • Significant experience in Marketing, with specific expertise in Digital
  • Experience in the concept and planning stages of marketing projects
  • Experience with the planning and use of various paid marketing campaigns
  • Excellent written and verbal communication skills
  • Ability to collaborate and work closely with various stakeholders throughout the organisation
  
Excellent remuneration and benefits on offer including access to salary packaging