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Lead Data Analyst

Job Title: Lead Data Analyst
Contract Type: Permanent
Location: Brisbane
Industry:
Reference: 3270823a
Contact Name: Sarah Kennedy
Contact Email: sarah.kennedy@perigongroup.com.au
Job Published: September 09, 2021 12:16

Job Description

As the Lead Data Analyst, you will join expanding Member Experience practice in a large Australian organisation well known for its great culture and people. They offer excellent benefits and flexible work arrangements to support their growing workforce and this role will see you working alongside the business to deliver great outcomes for their customers. You will have the chance to be central in the strategic change in business focus.

In the role you will:
  • Manage and lead the analytics for customer retention, be the point of contact to work with analytical partners
  • Work closely with retention strategist, product owners, and outbound/inbound channels to set up and optimise retention initiatives
  • Collaborate with Campaign operations, Creative, Content, Marketing, and Brand teams to create and automate digital campaigns and customer journeys
  • Work with your digital and marketing colleagues to design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Develop and track metrics for campaign effectiveness, including reporting on program outcomes/ progress to internal and external stakeholders
  • Create and automate campaign reporting
Talent Factor…
  • Passionate about data, digital marketing, analytics and improving efficiency an
  • A self-starter, someone who can structure their own workloads according to a high level set of business objectives and goals
  • Practical and tactical while keeping the big picture and organisational impact front of mind
  • Organised, love working at pace, managing multiple projects and processes
  • An excellent verbal and written communicator to both technical and non-technical audiences
Essential Experience
  • Tertiary qualifications in business/marketing, data science/analytics.
  • Experienced in working with analytics tools, SAS, SPSS, R, Tableau, PowerBI
  • Experience in other Adobe Marketing Cloud products such as Audience Manager, Target, AEM and Analytics would be advantageous
  • Demonstrated experience utilising data to maximise end user experience
  • Experience in analytics/data mining/modelling to solve business problems
  • Excellent skills in Excel (Macro Level), SQL, and general data manipulation
  • Understanding of data, data systems, and processes
  • Strong stakeholder engagement skills with the ability to present complex information simply and directly 

If you are interested in finding out more please contact Sarah Kennedy sarah.kennedy@perigongroup.com.au or Adam Taylor adam.taylor@perigongroup.com.au
or call 07 3854 3801