I am proud to be partnering with NAK Hair, one of Australia's fastest-growing independent beauty brands, to appoint a Social & Community Lead who will play a key role in shaping the brand's next phase of growth across Australia, the UK and US.
This is an opportunity to take ownership of NAK's social, creator and community strategy while leading the day-to-day execution that brings the brand to life across digital channels. Working closely with senior leaders across Marketing, Creative and Commercial teams, you'll drive audience growth, strengthen community engagement and elevate brand visibility through innovative content and creator partnerships.
About the Role
Reporting to the Head of Marketing, you will lead NAK's social and community function, balancing strategic planning with hands-on execution.
Key responsibilities include:
- Developing and executing social and community strategies aligned to brand and commercial objectives
- Driving audience growth, engagement and brand awareness across TikTok and Instagram
- Leading influencer, creator gifting and community-building programs locally and internationally
- Identifying trends, insights and opportunities to strengthen brand relevance and performance
- Managing content planning and social reporting, translating insights into actionable growth initiatives
- Supporting major campaigns, launches, activations and retailer initiatives
- Building strong relationships with creators, ambassadors, agencies and industry partners
- Mentoring and developing a Social Media Coordinator while fostering a high-performance, collaborative culture
- Partnering closely with Marketing, Creative and International teams to deliver integrated brand experiences
You'll bring experience leading social media, community, content or creator programs within beauty, fashion, lifestyle or consumer brands.
You'll likely have:
- Proven success developing social strategies that deliver audience growth and engagement
- Experience leading influencer, gifting or creator partnership programs
- Strong understanding of TikTok, Instagram and evolving social platforms
- The ability to balance strategic thinking with hands-on delivery
- Experience mentoring, coaching or leading junior team members
- Strong commercial acumen and confidence using analytics to inform decision-making
- A proactive, entrepreneurial approach and the ability to thrive in a fast-moving environment
- Join one of Australia's most exciting beauty success stories
- Play a key role in shaping NAK's international growth journey
- Genuine ownership and influence across the social and community function
- Lead and develop emerging talent within the team
- Creative, collaborative and high-performing culture
- Product perks, team events and opportunities for international travel
- The chance to leave a visible mark on a brand with ambitious growth plans
